SEO is Search Engine optimization which works as a process having its own rules, tools, guidelines and working model. This helps to boost up the ranking of your website to make the website reachable to the users. It enhances the traffic on the website and improve the online business. It is one of the most important keys to grow the business online amongst the level of competition the market is stuck with. To stand high and tall in the business SEO is the ladder and one must know its importance. You must know, that you need SEO to grow your business and is for the benefits for the upliftment in the market. This not only overall searchability od the website but also makes it visible as a great deal to your potential users. It creates potential path for the businessman amongst the crowd of competitors. With the content the SEO guidelines approve, the website has an improvised quality which makes it faster, user friendly and it becomes easier to navigate.
Search Engines have a capability to serve millions of people in the world at a time by answering their questions and solving their problems. When one places a query over a search engine, the results it shows is displayed as per a complex algorithm which acts as puppet to the SEO orders, which are known as search engine ranking factors. This factor helps the system to decide which website deserves what position on the page which is about to be displayed. SEO has different stages of working: On page SEO which takes care about the content optimization. It makes sure the content is unique and is written on the bases of the keyword graph. Keyword graph tells about the popularity of some keyword which people usually search when are looking for a particular product, query or a result. Off page SEO, which helps to take care about the website promotions. This might work in the form of an Ad or the sharing of content and website links over the social media which are the wizards of social media marketing. Technical SEO which takes care of the crawling and indexing. It makes sure that the setting of the website is accurate to make the configuration for the crawlers on the internet easier. The carelessness with the crawling and indexing might result into a negative impact on the publicity or optimization of the website.